A/B Split Testing
Define
Variation
Carefully choose a change that should be tested.
Collect
Metrics
Don't run blindly and collect all the metrics needed.
Declare
Winner
Interpret metrics to find out the winner.
Conversion Tracking
Define
Conversion
Define conversion and conversion value.
Track
Conversions
Track conversion and conversion value.
Return of
Investment
Measure the success of the campaign.