A/B Split Testing

Define
Variation

Carefully choose a change that should be tested.

Collect
Metrics

Don't run blindly and collect all the metrics needed.

Declare
Winner

Interpret metrics to find out the winner.

Conversion Tracking

Define
Conversion

Define conversion and conversion value.

Track
Conversions

Track conversion and conversion value.

Return of
Investment

Measure the success of the campaign.